For London Fashion Week, NEOM partnered with We Are Blood to launch a branded cab activation who brought us in to capture it with social-first flair. We produced a full suite of content that felt as stylish and fast-paced as LFW itself.

We shot a teaser feature in the lead-up, documented fly-postering across the city, curated fashionable talent, filmed their fits, and captured the joy of NEOM’s on-the-ground gifting moments. Everything was designed to move quickly and land natively on social: polished hero moments, candid street-style energy and behind-the-scenes moments that put the activation at the heart of the Fashion Week conversation.

Four days planned, wrapped in three. 30+ assets delivered with 24-hour turnarounds. A London Fashion Week activation built entirely for the feed.