NIKE

Categories

Inspiration Session

Nike

Client

Inspiration Session

Services

Year

2025

For Nike’s Elite Athletes Summit, GangGang was invited to deliver a social-first workshop designed to help the next generation of athletes (ages 15–18) understand how to show up online with confidence, clarity and authenticity.

The session centred around building a personal brand as an athlete - not in a corporate, polished way but in a real, grounded way that feels true to who they are. We broke down what it means to show your personality, your process and your point of view. How that ultimately strengthens fan connection, sponsor potential and long-term career storytelling.

Two teenagers, a girl and a boy, smile while looking at their phones in a room with a black countertop in the background.
A man with tattoos on his arm holding a cup and pointing at a large screen displaying photos of an award ceremony or competition with teams holding checks and celebrating.
A woman with red hair is speaking to two teenage boys, one in a gray Nike hoodie and shorts, and the other in a white t-shirt with text on the back. They are in a room with a large plant, chairs, and a whiteboard, engaging in a discussion or lesson.
Two women are seated and looking at a smartphone, engaging in a conversation. One woman has curly hair, is wearing jewelry, and a white t-shirt, while the other has short hair and is wearing a blue jacket. A third person stands nearby, partially visi
A man giving a presentation to a seated audience in a bright conference room with large windows, a whiteboard, and a large screen displaying a slide.

We explored:

  • Authenticity as a competitive advantage - how to stand out by being yourself, not by performing an internet version of “an athlete.”

  • Understanding platforms - a punchy comparison of TikTok vs Instagram so athletes could decide where their style, comfort level and content naturally fit.

  • How to build your “online game” - simple frameworks for what to post (behind-the-scenes, routines, milestones, personality moments), how often, and how to maintain consistency without feeling like “a creator.”

  • Visual identity and tone - how to let your personality shape your online presence just as much as your sport does.

A short interactive activity had athletes brainstorm the core parts of their identity - their “pillars”:
what they stand for, what makes them memorable and what they want people to feel when they land on their profile. They then paired up to pitch each other’s “brand” aloud, helping them quickly see what makes them distinct through someone else’s eyes.

The session blended insight, practical tools and energy - giving young athletes a clear, confidence-building roadmap for showing up online in a way that feels natural, sustainable and theirs.

We explored:

  • Authenticity as a competitive advantage - how to stand out by being yourself, not by performing an internet version of “an athlete.”

  • Understanding platforms - a punchy comparison of TikTok vs Instagram so athletes could decide where their style, comfort level and content naturally fit.

  • How to build your “online game” - simple frameworks for what to post (behind-the-scenes, routines, milestones, personality moments), how often, and how to maintain consistency without feeling like “a creator.”

  • Visual identity and tone - how to let your personality shape your online presence just as much as your sport does.

A short interactive activity had athletes brainstorm the core parts of their identity - their “pillars”:
what they stand for, what makes them memorable and what they want people to feel when they land on their profile. They then paired up to pitch each other’s “brand” aloud, helping them quickly see what makes them distinct through someone else’s eyes.

The session blended insight, practical tools and energy - giving young athletes a clear, confidence-building roadmap for showing up online in a way that feels natural, sustainable and theirs.

A young woman showing her phone to a young man, both looking at the screen and smiling, in an indoor setting.
A man wearing a colorful cap and white t-shirt stands with arms crossed, leaning against a concrete support beam in a room, while two other men are seated nearby.
A boy wearing a white Nike cap, red and black jacket with the number 25, gray shorts, and white Nike shoes sitting on a couch.

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